Dr. SeussJuice

so beautiful!  i cannot wait to see more from this series… film maker William Hereford partnered with chef Ithai Schori to create this lovely instructional.  the piece is as much art as it is entertainment and does an excellent job of avoiding the overly opinionated personalities often found on traditional cooking shows.  superb!

The Icreamists have taken ice cream to the next level – pornstarish levels, actually… as for a description of the company, i couldn’t have said it better… from If It’s Hip, It’s Here:

For many people, really good ice cream is akin to sex. For the Icecreamists, ice cream IS sex. And fashion. And music. And all things hip.

A self-proclaimed revolution in ice cream, the new brand is dripping in trendy imagery, graffiti-like fonts, scantily clad semi-goth models, edgy ice cream accoutrements and witty taglines and quotes. Clever flavor names, trendy graphics, downloadable wallpapers – even t-shirts and a pendant of their logo – are a part of a marking effort that parallels that of a new movie release.