WWF Campaign
i like the new WWF Campaign... graffiti on animals, using the statement to portray a sense of awareness around the animals of the planet and how we wouldn't trash them like we do the things we have created. check out the others over at Fubiz.
Lemonade
i previously posted about this documentary. i haven't watched it yet, but hope to this weekend... Lemonade is now available for free viewing online! check it out at Snag Films.
UPDATE: i totally dig this one! the film is such an uplifting and motivating piece... an encouragement to anyone who has ever lost their job or thrown it all up in the air to find their passion. definitely worth the 40 minutes of your time!
TrustoCorp – Urban Art and Mischief
this put a smile on my face! TrustoCorp is taking NYC by storm... placing rebranded items in bodegas, markets and shops in the Manhattan area. check out more images over at Arrested Motion! (and i love the cutout ski mask currently on the intro page to TrustoCorp's website!!)
Wieden + Kennedy 12.7
how rewarding would this be?! what i wouldn't give to be a part of such creativity... apply for a spot in next semester's class at Wieden + Kennedy.
The PUMA Index
haha! YES! at least one marketing group has figured out how to garner more attention during this recession!! The PUMA Index:
The PUMA Index is a global stock ticker with a twist. When the market goes down, our models' clothes come off - right down to their PUMA Bodywear. So if you lose your shirt, at least they do too.
Dear God
http://www.dear-god.net/humor/the-crucifix-thing-died-when-madonna-set-them-on-fire-for-pepsi/
so i'm browsing around the web... decide to take a look and see what The Cool Hunter people are up to and find myself clicking on their sister site, Dear God. the site is filled with depressing prayers to God however, i happen to find myself reading a post in the humor section (post below/picture above) - one gentleman's consultation with Jesus on rebranding their image...
The Crucifix Thing Died When Madonna Set Them On Fire For Pepsi
Dear God,I have one word for you, dude: Vision.Having been in the ad game since the days when the right length pony tail got you an executives position, I can tell you a thing or two about your brand. Firstly, your PR guys are bad for your image. No one wants to do business with hypocrites so until your boys in the robes can start behaving themselves, your organization is going to suffer image problems.Secondly, cut the hair and lose the beard. I’m seeing a short back and side and at the very least a goatee for you. Thirdly, the crucifix thing died when Madonna set them on fire for Pepsi. I’m thinking we go for a octagon in a nice shade of fushia.Finally we need to condense the Old and New Testament into an online blog and YouTube a few miracles if you want to reach those selfish little Gen Y assholes. Those pricks live online and have plenty to go to confession for, but its gotta come to them so confesstube, may be something to think about.I do consultancy works for $1800 an hour . No personal cheques, I don’t care who you are.leon Stellar, Orion Media Partners - New York/USA
Lemonade (trailer)
what a refreshing take on the recession! "i got laid off and i'm finally doing something that i think matters." this movie is for all starving artists. from their site:
More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.
If you'd like to help us finish making Lemonade, contributions of any size are hugely appreciated. Click here to donate.
Art & Copy (Trailer)
this looks really good! a film about the most respected advertisers. from Josh Spear:
The San Francisco International Film Festival running now through May 7 features the West Coast premiere of “Art & Copy“, a feature-length documentary celebrating the work and careers of legendary advertisers. Stories about the creation of campaigns including Mary Wells’ colorful Braniff Airlines rebrand, Jeff Goodby and Rich Silverstein’s “Got Milk?”, and TBWA\Chiat\Day’s Lee Clow’s “1984″ commercial and current iPod ads are lovingly told. Doug Pray, who also directed the surf and family story “Surfwise,” doesn’t let many details about the industry’s origins or its current tastemakers escape him, whether in the form of staggering numbers about annual global ad spending or anecdotes about Madison Avenue agency Doyle Dane Bernbach (now referred to as DDB), which first paired copy writers and art directors and encouraged them to collaborate on print messaging.
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