The Icecreamists: Agents of Cool
by L.A. on Aug.20, 2009, under everything else
The Icreamists have taken ice cream to the next level – pornstarish levels, actually… as for a description of the company, i couldn’t have said it better… from If It’s Hip, It’s Here:
For many people, really good ice cream is akin to sex. For the Icecreamists, ice cream IS sex. And fashion. And music. And all things hip.
A self-proclaimed revolution in ice cream, the new brand is dripping in trendy imagery, graffiti-like fonts, scantily clad semi-goth models, edgy ice cream accoutrements and witty taglines and quotes. Clever flavor names, trendy graphics, downloadable wallpapers – even t-shirts and a pendant of their logo – are a part of a marking effort that parallels that of a new movie release.